01
Pick the triggers that matter
Focus on signals like hiring, expansion, founder hiring, role changes, or recent funding.
Lead Gen
Trigger-Based Prospecting Map
Use buying signals to prioritize who enters outreach first and why now matters.
What you will build
Step 1
Pick the triggers that matter
Step 2
Match each trigger to an offer angle
Step 3
Prioritize by urgency
Step 4
Refresh the map weekly
Run the playbook step by step
02
Match each trigger to an offer angle
Define what message framing makes sense for each type of timing signal.
03
Prioritize by urgency
Reach out first where the signal suggests an active need or near-term initiative.
04
Refresh the map weekly
Keep the prospect pool alive by updating searches and replacing stale leads with new signals.
More playbooks to sharpen your outreach
Keep the momentum going with adjacent workflows for personalization, sequencing, and conversion.
Lead Gen
Sales Navigator to Sequence Workflow
A practical workflow for moving from prospect search to launch-ready outreach campaigns.
Open playbook