01
Skip the hard pitch
Treat the connection request like an opener, not a mini sales letter.
Outreach
Connection Request That Starts Conversations
How to write connection requests that feel relevant, light, and easy to accept.
What you will build
Step 1
Skip the hard pitch
Step 2
Reference a real detail
Step 3
Keep it under 300 characters
Step 4
Set up the follow-up
Run the playbook step by step
02
Reference a real detail
Mention the prospect's role, hiring motion, market, or team focus to signal that you did the homework.
03
Keep it under 300 characters
Shorter requests are easier to process and feel more natural in the LinkedIn UI.
04
Set up the follow-up
Assume acceptance is step one and have the next message ready to continue the thread.
More playbooks to sharpen your outreach
Keep the momentum going with adjacent workflows for personalization, sequencing, and conversion.
Outreach
Cold LinkedIn Outreach Framework
A proven 5-step framework for cold LinkedIn outreach that books meetings.
Open playbook