How to Use LinkedIn's "People Also Viewed" to Get More B2B Leads in 2025 [3-Step Guide]
Most LinkedIn prospecting guides tell you to use Sales Navigator, Boolean search, and saved searches. All solid advice. But there's a feature sitting right on every LinkedIn profile that almost nobody talks about for lead generation: the "People Also Viewed" section.
It's small, easy to miss, and one of the most useful free prospecting tools on the platform.
TL;DR
- LinkedIn's "People Also Viewed" (now called "More Profiles for You") shows 8-10 lookalike profiles on every profile page
- It's generated by LinkedIn's algorithm based on shared job titles, industries, and browsing behavior
- You can use it to expand from one good-fit prospect to dozens of similar ones in minutes
- The 3-step process: identify a seed profile, build a list from the panel, reach out with personalized messages
- You can disable it in your privacy settings, but keeping it on helps others find you too
- Tools like Outly can automate this prospecting at scale
What Does "People Also Viewed" Mean on LinkedIn?
When you visit someone's LinkedIn profile, you'll see a sidebar panel on the right side of the page (on desktop) labeled "People Also Viewed" or "More Profiles for You." It shows a list of 8-10 other LinkedIn members that people who viewed this profile also looked at.
LinkedIn's algorithm generates this list based on shared characteristics: similar job titles, the same industry, overlapping companies, mutual connections, or comparable career paths. It's essentially a lookalike audience built from real browsing behavior, not just keyword matching.
Where Is "People Also Viewed" Located on LinkedIn?
On desktop, the panel appears in the right sidebar when you're viewing any LinkedIn profile. On mobile, it shows up below the main profile content as you scroll down. Some users see it labeled "More Profiles for You" depending on their LinkedIn version.
The section is visible on most profiles, though some users disable it in their privacy settings.
How Is "People Also Viewed" Determined on LinkedIn?
LinkedIn doesn't publish the exact algorithm, but the signals that drive it are fairly clear from how the results behave:
- Job title similarity — people with the same or adjacent titles cluster together
- Industry overlap — professionals in the same vertical appear near each other
- Company connections — people at the same company or competitors show up together
- Mutual connections — shared network ties influence the suggestions
- Browsing patterns — if many people who view Profile A also view Profile B, they'll appear together
The result is a list that reflects real professional similarity, not just surface-level keyword matches.
How to Use "More Profiles for You" for B2B Lead Generation on LinkedIn
Why Use LinkedIn's "People Also Viewed" Feature for Lead Generation?
The "People Also Viewed" section solves a specific problem in LinkedIn prospecting: finding more people like the ones you already know are a good fit.
When you find a prospect who matches your ICP perfectly, the panel gives you 8-10 more people with similar profiles. Each of those profiles has its own panel. And each of those has another one.
This creates a network of lookalike prospects you can explore manually, starting from a single seed profile. It's not as scalable as a Sales Navigator search, but it surfaces people you might never find through keyword searches alone — especially those with non-standard job titles or unusual career paths.
3-Step Process to Use LinkedIn's "People Also Viewed" for Lead Generation
Step 1: Identify Relevant Profiles
Start with your best-fit customer or prospect. Find someone who perfectly matches your ICP — the right title, company size, industry, and any relevant trigger events. This is your seed profile.
From their "People Also Viewed" panel, evaluate each person listed. Ask yourself:
- Does their job title match your target persona?
- Is their company in the right size range?
- Are they in an industry you serve?
- Have they posted recently (a sign they're active on LinkedIn)?
- Do you share any mutual connections?
Open the promising ones in new tabs. Skip the ones that clearly don't fit.
Pro Tip: Don't just look at the panel on your seed profile. Visit each promising profile you find and check their panel too. You're building a web of lookalike prospects, not just a flat list.
Step 2: Build a List
As you work through the panels, add qualified profiles to your outreach list. At minimum, capture:
- Name and LinkedIn profile URL
- Job title and company
- Any relevant signals (recent post, company news, mutual connection)
- Which outreach angle fits them best
A spreadsheet works fine for this. If you're using a CRM or a tool like Outly, add them directly to your pipeline.
In 30 minutes, starting from a single seed profile, you can find 20-40 highly relevant prospects you wouldn't have found through a standard search.
Step 3: Reach Out with Personalized Messages
Once you have your list, reach out with messages that reference something specific about each person. The "People Also Viewed" workflow naturally surfaces personalization hooks — you've just spent time on their profile, so you know what to reference.
A simple framework for the connection request:
"Hi [Name], I came across your profile while researching [industry/topic]. Your work on [specific thing] caught my attention — I work with [role type] on [relevant challenge]. Would love to connect."
Keep it under 200 characters. No pitch in the first message.
How to Turn Off "People Also Viewed" on LinkedIn?
You can disable the "People Also Viewed" section on your own profile through LinkedIn's privacy settings:
- Click your profile photo and go to Settings & Privacy
- Select Visibility
- Find Profile viewing options or Viewers of this profile also viewed
- Toggle it off
When you turn it off, your profile won't appear in other people's "People Also Viewed" panels, and you won't see the panel on other profiles either.
Why You Should Keep "People Also Viewed" Enabled on Your Profile
Turning it off removes you from a passive discovery channel. When someone views a profile similar to yours, they might find you in the panel and reach out. That's inbound interest you'd be cutting off.
Unless you have a specific reason to hide your profile from this kind of discovery (competitive sensitivity, for example), keeping it on is the better default. The visibility benefit outweighs the minor privacy concern for most professionals.
Combining "People Also Viewed" With Other LinkedIn Signals
The feature becomes even more powerful when you pair it with other LinkedIn signals:
Profile views: When someone views your profile, check their "People Also Viewed" section. You now have a list of people similar to someone who was already curious about you.
Post engagement: When a prospect likes or comments on your post, visit their profile and check the panel. You'll find more people with similar interests and roles.
Event attendees: After a LinkedIn Event, visit the profiles of attendees who match your ICP. Their panels will surface more people in the same professional community.
Group members: Find an active member of a relevant LinkedIn Group. Their "People Also Viewed" section often surfaces other engaged members of the same community.
Limitations to Know
Privacy settings: Some LinkedIn users disable the section. You won't see it on every profile.
Algorithm bias: The panel reflects who else people look at, not necessarily who's most similar in terms of role or seniority. You'll occasionally see irrelevant profiles.
Diminishing returns: The further you get from your seed profile, the less relevant the suggestions tend to become. Stay close to your original ICP and don't follow the chain too far.
LinkedIn's commercial use limits: If you're visiting a high volume of profiles manually, LinkedIn may throttle your search results. Spread your activity across multiple sessions.
Conclusion: The End of "People Also Viewed" on LinkedIn?
LinkedIn has rebranded the feature to "More Profiles for You" in some versions of the platform, but the underlying functionality is the same. It's not going away — it's too useful for LinkedIn's own engagement metrics.
For B2B prospectors, it remains one of the most underused free tools on the platform. The reps who know how to work it consistently add 15-25 qualified prospects to their pipeline every week without any paid tools.
"People Also Viewed" isn't a replacement for Sales Navigator or a structured search strategy. It's a complement to them. It surfaces people you wouldn't find through keyword searches, fills gaps in your list, and gives you a way to expand from known good-fit prospects to similar ones.
Ready to Scale Your LinkedIn Prospecting?
Outly automates LinkedIn prospecting and outreach so you can turn these signals into booked meetings at scale. The Starter plan starts at $39.99/month. Start your free trial today.
