How to Create a LinkedIn Business Page (With or Without a Company)
TL;DR
Creating a LinkedIn Business Page is free and takes about 20 minutes. You need a personal LinkedIn account, a company name, and ideally a domain email. Fill in every section, post consistently, and use your team's personal profiles to amplify reach. Solo founders and freelancers can create pages too. LinkedIn doesn't verify legal registration.
You must not skip this article if you want to generate leads on LinkedIn, recruit top talent, or build a brand presence that works while you sleep. A LinkedIn Business Page is one of the few free marketing assets that compounds over time.
What Are LinkedIn Company Pages?
A LinkedIn Company Page is your organization's official presence on the platform, separate from any personal profile. It's where potential customers research you before a sales call, where candidates check your culture before applying, and where partners verify you're a real company.
LinkedIn Business Page vs LinkedIn Account: What's the Difference?
A personal LinkedIn account represents you as an individual. It has a profile, a network of connections, and a feed. A Business Page represents your company. It has followers (not connections), posts company-level content, and can run ads.
The two work together. Your personal profile lists your employer, which links to the Company Page. Your Company Page shows who works there, linking back to employee profiles. The relationship is symbiotic.
Is LinkedIn Business Page Free?
Yes. Creating and maintaining a LinkedIn Business Page costs nothing. You can post content, list jobs, and build a following without paying a cent. LinkedIn does offer paid features, like promoted posts and LinkedIn Talent Solutions, but the core page is free.
3 Reasons You Need a Company Page on LinkedIn
#1 Generate Leads
LinkedIn is the highest-converting social platform for B2B lead generation. A well-maintained Company Page gives prospects a place to learn about you, follow your updates, and take action. Pages with complete profiles and regular posts generate significantly more inbound interest than empty or neglected ones.
#2 Recruit Top Talent
Job seekers research companies on LinkedIn before applying. A Company Page with culture content, employee stories, and active posting signals that your company is real, engaged, and worth joining. Without a page, you're invisible to a large portion of the talent market.
#3 Free Marketing and SEO
LinkedIn Company Pages rank in Google search results. When someone searches your company name, your LinkedIn page often appears on the first page. The About section, specialties, and posts all contribute to your search visibility. It's free SEO you'd be leaving on the table by not having a page.
How to Create a LinkedIn Business Page in Under 7 Minutes
Step 1: Go to the Page Creation Tool
From your LinkedIn homepage, click the "Work" icon in the top right navigation (the grid of dots). Scroll to the bottom of the dropdown and click "Create a Company Page." Or go directly to linkedin.com/company/setup/new.
Step 2: Choose Your Page Type
LinkedIn offers four options: Company, Showcase Page, Educational Institution, and Small Business. For most people, choose "Company" or "Small Business." Showcase Pages require an existing Company Page and are used for sub-brands or specific products.
Step 3: Fill in the Basic Information
- Company name: Your official business name as it appears in search results
- LinkedIn public URL: Choose something clean and consistent with your other online presence
- Website: Your company's website URL
- Industry: The category that best fits your business
- Company size: From 1 employee to 10,000+
- Company type: Public, private, non-profit, self-employed, etc.
Step 4: Add Your Profile Details
Upload a square logo (minimum 300x300 pixels) and write a tagline up to 120 characters. Make the tagline specific and value-focused. "AI-powered LinkedIn automation for B2B sales teams" beats "We help businesses grow."
Step 5: Verify and Create
Check the box confirming you're authorized to create the page, then click "Create page." Your page is live immediately.
Can You Create a LinkedIn Business Page Without a Personal Profile?
No. LinkedIn requires a personal account to create a Business Page. The personal account doesn't need to be public or active, but it must exist and be in good standing. LinkedIn uses your personal account to verify that a real person is behind the page.
5 Tips to Create the Best Company Pages on LinkedIn
Tip #1: Eye-Catching Profile Image and Banner
Your logo appears everywhere your company is mentioned on LinkedIn. Use a clean, high-resolution version. The cover image (1128x191 pixels) is your billboard. Use it to reinforce your brand message, highlight a product, or showcase a value proposition. Update it when you have something new to promote.
Tip #2: Customize Your CTA
LinkedIn lets you add a custom button to your page: "Visit website," "Contact us," "Learn more," "Register," or "Sign up." Choose the one that matches your primary goal and link it to the right page. Don't leave it as the default.
Tip #3: Compelling "About" Section
The About section (up to 2,000 characters) is your company's elevator pitch. Write for two audiences: potential customers who want to know what you do, and potential employees who want to know what it's like to work there. Include what you do, who you serve, what makes you different, and a call to action.
Tip #4: Lead Gen Forms
LinkedIn's Lead Gen Forms let you collect contact information directly on the platform without sending people to an external landing page. They work with LinkedIn ads and can be attached to sponsored content. If you're running paid campaigns, these significantly improve conversion rates.
Tip #5: Just Be Present
The companies that get the most from LinkedIn Company Pages are the ones that show up consistently. Post 3-5 times per week. Respond to comments. Share employee milestones. Celebrate customer wins. Presence compounds over time in a way that sporadic posting never does.
Common Mistakes to Avoid and Best Practices for LinkedIn Company Pages
The Common Mistakes to Avoid
Leaving out important info. An incomplete page ranks lower in search and looks unprofessional. Fill in every section before you start promoting the page.
Being a copycat. Don't lift language from competitors or industry templates. Your About section should sound like your company, not a generic B2B SaaS description.
Being sales-y. Posts that read like ads get ignored. Every post should provide value to the reader, even if it also promotes your company.
Ignoring visuals. Posts with images or video get significantly more engagement than text-only posts. A blank cover image looks unfinished. Visuals matter.
Inconsistent posting. Posting once a month and then going silent is worse than not posting at all. Commit to a cadence you can maintain.
The Best Practices to Implement
Post what matters. Company news, customer stories, industry insights, and behind-the-scenes content all perform well. Promotional content alone doesn't.
Engage. Respond to every comment. Ask questions in your posts. Create content that invites discussion rather than just broadcasting information.
Use keywords. Your About section and Specialties field are indexed by LinkedIn's search. Think about what your customers would search for and include those terms naturally.
Show off your wins. Customer case studies, awards, funding rounds, and milestones build credibility. Don't be shy about sharing them.
Involve your team. When employees share company posts, those posts reach their entire networks. A company with 20 employees, each with 500 connections, has potential reach of 10,000 people through employee sharing alone.
Keep your branding tight. Your logo, cover image, and About section should all tell the same story. Inconsistent branding confuses visitors.
Promote your page. Add a LinkedIn follow button to your website footer, email signature, and other social profiles. Cross-promote wherever your audience already is.
How to See Who Follows a LinkedIn Page
Page admins can see follower analytics in the Admin view. Go to your page, click "Analytics" in the top navigation, then select "Followers." You'll see follower count over time, demographics (industry, seniority, location, company size), and how followers found your page.
You can't see a list of individual followers by name unless they've engaged with your content. LinkedIn doesn't expose the full follower list to page admins.
How to Edit or Delete a LinkedIn Company Page
To edit: Go to your page and click the pencil icon or "Edit page" button in the admin view. You can update any field, including your company name, URL, About section, logo, and cover image.
To delete: Go to Admin tools, then "Deactivate page." LinkedIn calls it deactivation rather than deletion. A deactivated page is hidden from search and visitors but can be reactivated later. Permanent deletion requires contacting LinkedIn support.
Conclusion
A LinkedIn Business Page is a 20-minute investment that pays off over time. Get the basics right, fill in every section, and commit to posting consistently. The companies that treat their page as a genuine communication channel, not a checkbox, are the ones that generate real results from it.
Frequently Asked Questions About LinkedIn Business Pages
Can you have a LinkedIn business page without a personal profile?
No. LinkedIn requires a personal account to create and manage a Business Page. The personal account doesn't need to be active or public, but it must exist.
Why does LinkedIn say "feature not available, you don't have enough connections to create a page"?
LinkedIn occasionally requires a minimum number of connections on your personal profile before allowing page creation. If you see this message, connect with more people on your personal account first. The threshold is typically around 10 connections.
How to create a business LinkedIn without a personal account showing?
You can't create a page without a personal account, but you can keep your personal profile private. Set your profile visibility to "Only you" or limit what's visible to non-connections. The page will still be public, but your personal profile won't be prominently linked.
What's the difference between LinkedIn business page and company page?
They're the same thing. LinkedIn uses both terms interchangeably. "Business Page" is the newer terminology; "Company Page" is the older one. The product is identical.
Can I buy LinkedIn followers for business page?
Technically yes, but don't. Purchased followers are typically fake accounts or people with no interest in your company. They inflate your follower count but tank your engagement rate, which signals to LinkedIn's algorithm that your content isn't worth distributing. Build your following organically.
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