Note editoriale : cette version francaise reprend la structure et les informations de la version anglaise, avec les references produit adaptees a Outly. La priorite SEO reste la version anglaise.
Mailchimp vs Saleshandy vs Outly: Which tool is the best fit for you? [2026]
À retenir
Mailchimp → Idéal pour email newsletters/marketing to existing audiences. Not for cold prospection.
Saleshandy → Idéal pour cold email campaigns at scale with good deliverability.
Outly → Idéal pour automatisation LinkedIn with strong account safety fonctionnalités. Also does email.
Bottom line: pick based on your channel
✅Email marketing = Mailchimp
✅Cold email = Saleshandy
✅LinkedIn prospection = Outly.
After extensively testing Mailchimp, Saleshandy, and Outly, running multiple prospection campaigns across email and LinkedIn platforms the differences between these tools became increasingly clear:
Mailchimp excels as an email marketing platform for newsletter campaigns and visual content. It's the go-to solution for marketers focused on nurturing existing audiences with beautifully designed emails and automation workflows.
However, it's not designed for cold prospection and using it for such purposes risks account suspension .
Saleshandy positions itself as a cold email specialist , offering strong deliverability for équipes commerciales conducting email-based prospecting.
With its multi-step follow-up sequences and personalization capabilities , it helps sales professionals reach prospects' inboxes and track engagement effectively.
However, neither of these tools adequately addresses the needs of B2B professionals who recognize LinkedIn as the premier platform for business development. This is why I've included Outly in the comparison.
Cold email campaigns now typically yield only 1-5% positive response rates at best, while LinkedIn campaigns consistently deliver 10%+ response rates for well-executed campaigns .
And what makes Outly stand out is its account safety focus . While testing the platform, I noticed how it automatically adjusted activity when LinkedIn showed warning signals, something that has helped over 4,100 users maintain their LinkedIn accounts while automating prospection since the tool launched in May 2020.
In this article, I compare Mailchimp vs Saleshandy vs Outly across six key areas:
- Platform Focus & Core Capabilities
- Automation Features
- Safety & Compliance
- User Experience
- Tarifs & Value
- Integrations & Extensibility
I'll also examine the ideal use cases for each tool to help you determine which solution best aligns with your specific prospection goals.
Summary Comparison Table
| Feature | Mailchimp 4.3 on G2 | Saleshandy 4.6 on G2 | Outly 4.8 on G2 |
|---|---|---|---|
| Price | ⭐⭐⭐ Essentials: From $12.57/month with 50% off for the first 12 months | ⭐⭐ Outreach Starter: $36/month per user Outreach Pro: $99/month Scale: $299/month | 🏆 ⭐⭐⭐⭐ Basic: $59/month Advanced: $79/month Professional: $99/month |
| Platform Focus | 🏆 ⭐⭐⭐⭐⭐ Complete email marketing platform with drag-and-drop builder, templates, and ecommerce integrations for nurturing existing audiences | ⭐⭐⭐⭐⭐ Purpose-built for cold email prospection with advanced sequences, deliverability optimization, and sender rotation capabilities | ⭐⭐⭐⭐⭐ Specialized automatisation LinkedIn with dedicated IPs, plus email capabilities for multi-channel B2B prospection |
| Automation Features | ⭐⭐⭐⭐ Standard email workflows, welcome series, behavioral triggers, and basic A/B testing for marketing campaigns | ⭐⭐⭐⭐⭐ Sophisticated cold email sequences with auto-pause on replies, advanced personalization, and time zone optimization | 🏆 ⭐⭐⭐⭐⭐ Smart automatisation LinkedIn with connection requests, messaging, profile views, plus custom follow-ups using tags and triggers |
| Safety & Compliance | ⭐⭐⭐ Excellent for marketing emails but not suitable for cold prospection (ToS violation). Can suspend accounts for unsolicited emails | ⭐⭐⭐⭐ Built-in email warm-up, IP rotation, spam testing, and deliverability monitoring to maintain sender reputation | 🏆 ⭐⭐⭐⭐⭐ Industry-leading account protection with dedicated residential IPs, mobile API integration, and real-time monitoring to prevent bans |
| User Experience | 🏆 ⭐⭐⭐⭐⭐ Extremely intuitive with drag-and-drop simplicity, extensive templates, and immediate visual feedback. Perfect for beginners | ⭐⭐⭐⭐ Clean interface with logical workflows and moderate learning curve. Good documentation and responsive support | ⭐⭐⭐⭐ User-friendly with step-by-step guidance but the interface can feel busy with multiple campaigns. Excellent support helps navigation |
| Customer Support | ⭐⭐⭐ Limited on free plan, 24/7 available on paid plans. Knowledge base and average response times | ⭐⭐⭐⭐ Responsive support with good tutorials, email/chat available, and active community | 🏆 ⭐⭐⭐⭐⭐ Exceptional world-class support with quick responses, extended trials, and personal onboarding assistance |
| Integrations | 🏆 ⭐⭐⭐⭐⭐ 300+ native integrations including Shopify, HubSpot, social platforms, and analytics tools. Comprehensive ecosystem | ⭐⭐⭐⭐ Strong CRM connections (HubSpot, Salesforce), Gmail/Outlook integration, Sales Navigator sync, and Zapier support | ⭐⭐⭐ Growing integration list with HubSpot (improving), Zapier/webhook support, CSV exports, and API access |
| G2 Aviss | 4.3/5 rating | 4.6/5 rating | 4.8/5 rating |
| Trusted By | Shopify, Slack, Airbnb, NBC, The New Yorker, Microsoft | Agencies, Sales teams, Cold email specialists from small to mid-market | B2B founders, Sales teams, LinkedIn lead gen agences, Growing startups |
| Meilleurs For | Email marketing campaigns, newsletter creation, brand building, and ecommerce marketing for existing audiences | Cold email prospection, sales prospecting, email deliverability, and follow-up sequences at scale | automatisation LinkedIn, B2B génération de leads, account-based selling, and multi-channel prospection |
What is Mailchimp?
"Everyone can be a marketer" 📧✨
Mailchimp has been helping businesses connect with their audiences since 2001, when Dan Kurzius and Ben Chestnut started the company as a side project in Atlanta.
Initially focused on email design for their web design clients, they quickly realized that petites entreprises needed a simple, affordable way to create and send marketing emails without requiring design or technical expertise.
Born from the frustration of seeing petites entreprises struggle with expensive, complex marketing tools, Mailchimp was built on a simple philosophy: marketing should be accessible to everyone. The company's mascot, Freddie the Chimp, embodies this playful, approachable spirit that makes email marketing feel less intimidating and more fun.
Mailchimp revolutionized email marketing by introducing drag-and-drop design tools, making it possible for anyone to create professional-looking emails without coding knowledge. Today, they've evolved into a comprehensive marketing platform with over 14 million users worldwide, offering not just email marketing but also automation, landing pages, and customer journey tools.
What is Saleshandy?
"Cold prospection that converts" 🎯📈
Saleshandy emerged in 2016 when the founding team recognized a critical gap in the market: while there were plenty of tools for marketing emails, équipes commerciales engaging in cold prospection faced unique challenges. Traditional email marketing platforms weren't designed for the personalized, sequence-based approach that cold prospection requires.
The founders, led by Dhruv Sheth and Shakir Tamboli, came from sales backgrounds and experienced firsthand the pain of managing cold email campaigns manually. They watched équipes commerciales struggle with low deliverability rates, manual follow-ups, and the inability to track individual prospect engagement effectively.
Saleshandy was built from day one to solve these specific problems.
Unlike general email marketing tools, every feature was designed with cold prospection in mind: email warm-up to improve deliverability, automated follow-up sequences that pause when prospects reply, and sophisticated tracking that doesn't compromise inbox placement.
The platform introduced innovations like inbox rotation and sender reputation management, becoming a pioneer in making cold prospection both scalable and effective.
What is Outly?
"Become the hero of seamless automatisation LinkedIn" 🦸♀️🔗
Outly was born in May 2020 from a frustrating observation: while LinkedIn had become the premier platform for B2B prospecting, existing automation tools were consistently getting users' accounts banned. Founder and CEO realized that the problem wasn't just about automation—it was about doing it safely and sustainably.
The founding team watched as sales professionals and agences built valuable LinkedIn networks only to lose them due to aggressive automation tools that ignored LinkedIn's terms of service. They saw a clear need for a solution that could automate LinkedIn prospection while keeping accounts safe and maintaining the genuine, personal connections that make LinkedIn effective.
Outly pioneered the use of dedicated residential IP addresses and mobile API integration to mimic natural user behavior. By focusing on account safety from the ground up, they created a platform that allows users to scale their LinkedIn prospection without risking their professional presence. What started as a solution for automatisation LinkedIn has evolved to include email capabilities, creating a true multi-channel prospection platform.
Over the past four years, Outly has grown to over 4,100 users, with a ban rate of less than 0.001% when following their recommended practices. This safety-first approach has made them the go-to choice for B2B founders, équipes commerciales, and LinkedIn génération de leads agences who value their professional reputation as much as their prospection results.
Mailchimp vs Saleshandy vs Outly: Platform Focus & Core Capabilities
| Mailchimp | Saleshandy | Outly |
|---|---|---|
| ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
The core capabilities of these three platforms diverge significantly because they serve fundamentally different purposes in the prospection ecosystem.
Mailchimp has built its reputation as the go-to email marketing platform for businesses that need to communicate with their existing audience. Its visual drag-and-drop editor makes it possible for anyone to create professional-looking newsletters, promotional emails, and automated welcome series.
The platform excels with fonctionnalités like:
-
Visual email builder with hundreds of templates
-
Built-in audience management and segmentation
-
Comprehensive analytics and A/B testing
-
Native ecommerce integrations for transactional emails
-
Landing page creation and social media tools
However, Mailchimp is explicitly not designed for cold prospection. Their terms of service prohibit unsolicited emails, and users attempting cold prospection risk account suspension.
Saleshandy takes a completely different approach, focusing exclusively on the needs of équipes commerciales conducting cold prospection. Unlike general email marketing platforms, every feature is designed for prospecting:
-
Advanced email sequence builder with conditional logic
-
Email warm-up to improve deliverability
-
Sender rotation across multiple email accounts
-
Real-time tracking without affecting inbox placement
-
Lead finder and email verification tools
The platform understands that cold emails require a different approach than marketing emails, with fonctionnalités like automatic sequence pausing when prospects reply and sophisticated personalization options.
Outly operates in yet another category entirely, focusing on automatisation LinkedIn with email as a complementary channel. Its core strength lies in:
-
Safe automatisation LinkedIn with dedicated IPs
-
Smart daily limits that mimic human behavior
-
Profile views, connection requests, and messaging automation
-
Custom follow-up sequences with tags and triggers
-
Account safety fonctionnalités that prevent LinkedIn bans
Winner: Tie -
Each platform excels in its specific domain. Mailchimp dominates email marketing, Saleshandy leads in cold email prospection, and Outly sets the standard for safe automatisation LinkedIn.
Mailchimp vs Saleshandy vs Outly: Safety & Compliance
| Mailchimp | Saleshandy | Outly |
|---|---|---|
| ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Safety and compliance take different forms across these platforms, reflecting their distinct use cases.
Mailchimp provides excellent safety for its intended use case—marketing to opted-in subscribers. The platform offers:
- High deliverability rates for permission-based emails
- Built-in compliance with email marketing regulations
- Automatic list hygiene and bounce management
- Strict policies against unsolicited emails
However, Mailchimp is not suitable for cold prospection and will suspend accounts that attempt it.
Saleshandy recognizes that cold email faces unique deliverability challenges and addresses them head-on:
- Built-in email warm-up functionality
- IP rotation and sender reputation management
- Spam testing tools and deliverability monitoring
- Meilleurs practice guides for staying off blacklists
The platform helps users maintain good sender reputation while conducting cold prospection at scale.
Outly revolutionizes safety in the automation space with industry-leading account protection:
- Dedicated residential IP addresses for each user
- Mobile API integration that mimics natural behavior
- Smart daily limits based on account age and activity
- Real-time monitoring for LinkedIn warnings
- Automatic adjustment when platform signals are detected
Unlike other LinkedIn tools that rely on browser-based automation (which LinkedIn can easily detect), Outly's mobile API approach keeps accounts safe.
Winner: Outly -
Their dedicated IP approach and real-time safety monitoring set a new standard for automation safety. Over 3,700 users with zero reported bans speaks to their effectiveness.
Mailchimp vs Saleshandy vs Outly: Automation Features
| Mailchimp | Saleshandy | Outly |
|---|---|---|
| ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Each platform's automation fonctionnalités reflect its primary use case, but Outly's unique multi-platform approach gives it an edge.
Mailchimp automation focuses on marketing workflows:
-
Welcome series and drip campaigns
-
Behavioral triggers based on website activity
-
E-commerce automations (abandoned cart, purchase follow-up)
-
Basic segmentation and personalization
-
Social media scheduling
These fonctionnalités work well for nurturing existing customers and marketing qualified leads.
Saleshandy provides sophisticated automation specifically for sales prospection:
- Multi-step email sequences with unlimited follow-ups
- Conditional logic based on prospect behavior
- Auto-pause on replies to prevent embarrassing follow-ups
- Dynamic personalization tags that adapt content based on engagement
- Schedule optimization for different time zones
The platform understands that sales automation needs to be more nuanced than marketing automation.
Outly offers the most comprehensive automation suite:
-
Automated profile views and post engagement
-
AI Variables for hyper-personalized messages
-
AI Appointment Setter that automatically books meetings
-
Voice and video notes
-
Follow-up sequences across LinkedIn and email
-
Tag-based automation for sophisticated workflows
-
A/B testing for LinkedIn messages and email content
The ability to automate across both LinkedIn and email, while maintaining account safety, makes Outly uniquely powerful for B2B prospection.
The combination of automatisation LinkedIn, email follow-up, and advanced safety fonctionnalités creates the most comprehensive automation solution for B2B prospection.
Mailchimp vs Saleshandy vs Outly: User Experience & Learning Curve
User experience varies significantly across these platforms, with each making different trade-offs between simplicity and power.
Mailchimp sets the gold standard for user-friendly email marketing:
- Intuitive drag-and-drop interface
- Extensive template library
- Clear navigation with logical workflows
- Helpful onboarding tutorials
- Immediate visual feedback
New users can create their first campaign within minutes, making it ideal for petites entreprises without technical expertise.
Saleshandy strikes a balance between ease of use and advanced functionality:
- Clean, organized dashboard
- Logical sequence builder
- Good documentation and tutorials
- Responsive customer support
- Moderate learning curve for advanced fonctionnalités
While more complex than Mailchimp for basic tasks, it remains accessible to non-technical équipes commerciales.
Outly manages complexity well but requires more initial setup:
-
Step-by-step campaign creation wizard
-
Clear organization of LinkedIn vs. email fonctionnalités
-
Comprehensive help documentation
-
Exceptional world-class support with personal onboarding
-
Some interface areas can feel busy with many active campaigns
The platform's complexity is justified by its powerful fonctionnalités, and the support team helps users navigate the initial learning curve.
Winner: Mailchimp
For pure ease of use and intuitive design, Mailchimp remains unmatched. However, each platform provides good UX within its domain.
Mailchimp vs Saleshandy vs Outly: Integrations & Extensibility
| Mailchimp | Saleshandy | Outly |
|---|---|---|
| ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Integration capabilities reveal each platform's ecosystem focus and target audience.
Mailchimp offers the most extensive integration library:
- 300+ native integrations
- Strong e-commerce platform connections (Shopify, BigCommerce)
- Social media platforms (Facebook, Instagram)
- Analytics tools (Google Analytics)
- CRM systems (HubSpot, Salesforce)
- Zapier for custom workflows
This breadth makes Mailchimp ideal for businesses needing to connect email marketing with various marketing and sales tools.
Saleshandy provides targeted integrations for sales workflows:
- Major CRM platforms (HubSpot, Salesforce, Pipedrive)
- Email providers (Gmail, Outlook)
- Sales Navigator integration
- Zapier support for custom workflows
- API access for developers
While fewer in number, these integrations cover the essential tools équipes commerciales use daily.
Outly offers growing integration capabilities:
- Basic CRM connections (HubSpot, with improvements ongoing)
- Zapier and webhook support
- CSV import/export functionality
- API access for custom integrations
- Focus on workflow automation tools
The integration list is smaller but growing rapidly based on user feedback.
Winner: Mailchimp -
The sheer breadth of integrations makes it the clear winner for businesses needing extensive third-party connections.
Mailchimp vs Saleshandy vs Outly: Tarifs & Value
| Mailchimp | Saleshandy | Outly |
|---|---|---|
| ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Tarifs structures reflect each platform's business model and target market.
Mailchimp uses contact-based tarifs :
- Starts at $12.57/month for up to 500 contacts, but they offer a 50% discount for the first 12 months.
Saleshandy offers user-based tarifs :
- Outreach Starter : $36/month per user
- Outreach Pro : $99/month per user (most popular)
- Outreach Scale: $199/month per user
- Scale Plus : $299/month per user
- Unlimited emails within fair usage limits
Predictable monthly costs regardless of contact list size appeal to équipes commerciales.
Outly provides account-based tarifs :
- Basic : $39.99/month flat-rate
- Advanced : Flat-rate starting at $39.99/month
- Professional : $79.99/month flat-rate
- Up to 35% discount on annual plans
The unique value of safe automatisation LinkedIn at this price point offers excellent ROI for B2B teams.
Limitesidering the unique value of safe automatisation LinkedIn plus email capabilities, the tarifs offers exceptional value for B2B prospection teams.
Mailchimp Avantages & Limites
| Avantages | Limites |
|---|---|
| ✅ Extremely user-friendly interface | ❌ Gets expensive as subscriber list grows |
| ✅ Excellent template library and design tools | ❌ Limited free plan with restricted fonctionnalités |
| ✅ Comprehensive analytics and insights | ❌ Not suitable for cold prospection (ToS violation) |
| ✅ 300+ integrations with popular platforms | ❌ Basic automation compared to specialized tools |
| ✅ Built-in CRM and audience management | ❌ Limited design customization options |
| ✅ Strong deliverability for marketing emails | ❌ Can suspend accounts for perceived violations |
Saleshandy Avantages & Limites
| Avantages | Limites |
|---|---|
| ✅ Built specifically for cold email prospection | ❌ No automatisation LinkedIn capabilities |
| ✅ Advanced automation with smart sequences | ❌ Steeper learning curve than basic email tools |
| ✅ Email warm-up included in plans | ❌ Limited template options |
| ✅ Multi-inbox rotation for better deliverability | ❌ Reporting could be more detailed |
| ✅ Auto-pause sequences on replies | ❌ Customer support response time varies |
| ✅ Good integration with major CRMs | ❌ No built-in CRM functionality |
Outly Avantages & Limites
| Avantages | Limites |
|---|---|
| ✅ Industry-leading account safety fonctionnalités | ❌ Interface can feel busy with multiple campaigns |
| ✅ Dedicated residential IP for each user | ❌ Learning curve for advanced fonctionnalités |
| ✅ Multi-channel automation (LinkedIn + Email) | ❌ Limited email template variety |
| ✅ Exceptional customer support | ❌ Fewer integrations than competitors |
| ✅ No LinkedIn account bans reported | ❌ Stats updates can be delayed |
| ✅ Flexible campaign management with tags | ❌ More expensive than basic email tools |
Each platform excels in its specific domain, making the choice dependent on your primary prospection channel and business needs:
| Outil | Perfect For | Not Ideal For |
|---|---|---|
| Mailchimp | Email marketing campaigns, newsletter creation, and brand building for businesses with existing audiences | Cold prospection (violates ToS), advanced automation sequences, and sales prospecting |
| Saleshandy | Cold email prospection, sales prospecting, and teams focused on email deliverability at scale | automatisation LinkedIn, businesses needing comprehensive marketing fonctionnalités, and visual email design |
| Outly | LinkedIn-focused équipes commerciales, agences, and multi-channel prospection management | Teams on tight budgets with minimal LinkedIn needs, email-only prospection strategies |
Use Mailchimp if:
- You're building and nurturing an email list of existing customers
- Visual design and brand consistency are top priorities
- You need a beginner-friendly platform with drag-and-drop functionality
- Your marketing mix includes ecommerce or social media integrations
- You want to start with a robust free plan and scale gradually
- Your email communications focus on newsletters and promotional content
Use Saleshandy if:
- Cold email prospection is your primary sales strategy
- You need advanced sequence automation with conditional logic
- Email deliverability and inbox placement are critical concerns
- You want to manage multiple email accounts and sender rotation
- Your team focuses exclusively on email-based prospecting
- You need detailed tracking and analytics for cold email campaigns
Get started with Saleshandy ➡️
Use Outly if:
- LinkedIn is your primary génération de leads channel
- You need 24/7 automation without keeping your computer running
- Account safety and avoiding LinkedIn restrictions is non-negotiable
- You want the security of dedicated residential IP addresses
- Multi-channel prospection (LinkedIn + Email) is part of your strategy
- You prefer premium support and hands-on assistance
After thorough testing and analysis, Outly emerges as the standout choice for businesses serious about B2B LinkedIn prospection.
Its cloud-based infrastructure with dedicated IPs solves the fundamental safety issues plaguing other automatisation LinkedIn tools with a ban rate of less than 0.001% across 4,100+ users demonstrates the effectiveness of their mobile API approach and smart throttling system.
The platform's multi-channel capabilities eliminate the need for multiple tools, while the exceptional customer support ensures you maximize your investment.
Mailchimp excels in its domain of email marketing, offering unmatched design capabilities and ease of use for permission-based marketing campaigns.
Saleshandy provides excellent value for teams focused purely on cold email prospection, with industry-leading deliverability fonctionnalités.
However, for B2B businesses where LinkedIn relationships drive revenue, Outly's unique combination of safety, automation, and multi-channel integration creates unparalleled value.
The platform's sophisticated automation saves hours of manual work while maintaining the personal touch that makes LinkedIn prospection effective.
Your choice ultimately depends on your primary prospection channel, risk tolerance, and business priorities. But for LinkedIn-focused B2B teams, Outly offers the most compelling combination of safety, fonctionnalités, and results.
Wow your leads by cloning yourself and sending personalized videos and voice notes to each lead on LinkedIn.
If you don't reply to leads within 5 mins, your chances of converting them fall by 50%. Our AI replies on your behalf instantly! (and yes, you can train it)
Don't shoot in the dark. Get detailed analytics on what's working
Outly allows you to invite other team members, so that they can add their LinkedIn Account, run prospection campaigns and get amazing results just like you.