Note editoriale : cette version francaise reprend la structure et les informations de la version anglaise, avec les references produit adaptees a Outly. La priorite SEO reste la version anglaise.
Vidyard Claims 8x Better Click-Through Rates. Does It Deliver?
À retenir
- Vidyard is a solid video sales platform with strong AI fonctionnalités, deep CRM integrations, and proven engagement results including 8x better click-through rates and 4x improvement in reply rates from real customer campaigns.
- The free plan is genuinely limited. You only get 5 videos per month and no analytics, which isn't enough for any serious sales prospection. It's more of a test drive than a real plan.
- The Starter plan has publicly listed tarifs but Vidyard doesn't display the exact number on the page anymore. Teams and Enterprise are both custom-quoted, so you'll need to talk to sales for a real number.
- CRM integrations with Salesforce, HubSpot, Marketo, and Salesloft are available, but only from the Teams plan upward. Starter gets basic analytics and branded sharing, but no data sync.
- The Video Agent (AI-powered automated video delivery) is an add-on on Starter and Teams, and only included natively at Enterprise level.
- AI avatars are available on all plans but limited to 15 AI videos on the free tier. Unlimited AI video creation requires the Video Agent add-on.
- Outly is worth a look if LinkedIn is your primary channel. We're built specifically for LinkedIn and email prospection, with native voice and video messaging, AI-powered follow-ups, and a 14-day essai gratuit with no credit card required.
What Problem Is Vidyard Trying to Solve?
Cold emails are getting ignored at record rates. 😬
Most prospects receive dozens of generic prospection messages a week, and a wall of text doesn't exactly scream "I know who you are and why this matters to you."
Vidyard 's answer is video. Record a quick personalized clip, drop it into your prospection, and give your prospect something worth actually opening.
The idea is that seeing a real face and hearing a real voice cuts through the noise in a way that text simply can't.
It's a compelling pitch. But does the platform back it up? Let's dig in.
Vidyard: What You Need to Know
✅ Personalized video that gets real results. Vidyard's own case study data shows an 8x improvement in click-through rates and a 4x improvement in reply rates from personalized video messages. Those aren't made-up numbers, they come from named customers like Superside.
⚠️ The free plan won't take you far. Five videos per month and no analytics means you'll hit the ceiling fast if you're doing any real prospection volume. Think of it as a pavis, not a working plan.
✅ Strong integration ecosystem. Vidyard connects with Salesforce, HubSpot, Marketo, Salesloft, Gong, and more. Video engagement data syncs back into your CRM automatically, so your team knows exactly when a prospect watched and for how long.
⚠️ The learning curve is real. Between video hosting, AI avatars, the Video Agent, and integration setup, there's a lot to get comfortable with. Teams that aren't already video-savvy tend to take a few weeks before they're running efficiently.
✅ AI avatars on every plan. All plans include stock AI avatars and the ability to create up to 3 custom avatars. The free plan gets 15 AI videos per month, and unlimited creation is available as an add-on.
⚠️ Tarifs visibility is limited. Starter plan tarifs isn't displayed on the tarifs page anymore. Teams and Enterprise are both custom-quoted. You'll need to contact sales to get an actual number for anything beyond the free tier.
✅ Video analytics that connect to revenue. Vidyard goes beyond view counts. You can track engagement, drop-off points, and how video performance connects to pipeline and closed deals. That's the kind of data that actually matters to a sales leader.
Vidyard's Fonctionnalités clés, Broken Down
Video Messages for Personal Outreach
This is the foundation of what Vidyard does. Sales reps record quick personalized videos and drop them into emails, LinkedIn messages, or wherever they're reaching out.
The platform shows you exactly who watched, how much they watched, and when. That kind of insight lets you time follow-ups based on actual engagement rather than guessing.
It works particularly well for intro videos, post-call recaps, and product walkthroughs where seeing the product in action beats reading a description.
Vidyard Hosting for Centralized Video Management
Vidyard doubles as a video library for your whole organization. Product demos, training content, sales decks, and customer testimonials, all stored and organized in one place with folder management and team permissions.
Marketing teams can maintain brand control while giving sales easy access to the right content. The analytics here go deep, too, tracking how hosted content drives génération de leads and pipeline over time.
AI Avatars for Scalable Video Creation
Instead of recording every video yourself, you can create an AI avatar that looks and sounds like you and scale it across your prospection. 🤖
All plans include stock avatars and up to 3 custom avatars. The custom avatar is trained on a video you provide, and the result is a hyper-realistic version of you that can deliver personalized messages at scale.
The free plan caps AI video creation at 15 per month. Unlimited creation requires the Video Agent add-on.
Video Agent for Automated Engagement
Video Agent is Vidyard's most powerful and most expensive feature. It automatically creates and delivers personalized video messages based on buyer actions, like downloading a whitepaper, visiting your tarifs page, or booking a demo.
It integrates with HubSpot, Salesforce, Marketo, Salesloft, and Zapier to trigger videos from events in your existing workflow. No manual work required once it's set up.
Video Agent is an add-on on Starter and Teams plans, and only included natively at the Enterprise level.
Deep Integration with Sales Outils
Vidyard's integration list is genuinely impressive. Salesforce, HubSpot, Marketo, Outreach, Salesloft, Gong, Apollo, Zapier, Gmail, Outlook, LinkedIn, Slack, all supported depending on your plan.
CRM integrations that sync engagement data back into your pipeline are available from the Teams plan upward. The Starter plan gets partner app integrations but not full data sync.
Comprehensive Video Analytics
Every paid plan gets some level of analytics, but the depth scales with your tier.
Starter gets full video analytics and team performance reporting. Teams adds advanced branded sharing pages and more detailed CRM-connected reporting. Enterprise unlocks API access and custom metadata for large-scale content management. 📊
Vidyard Tarifs: What Does It Actually Cost?
Here's where it gets a little murky. Vidyard used to display more transparent tarifs, but as of now their tarifs page shows the plan structure without specific dollar amounts for most tiers.
Here's what we know:
Free: $0, no credit card required.
5 videos per month, up to 30 minutes each. Stock AI avatars, up to 15 AI videos, 3 custom avatar slots, basic sharing options, and limited integrations. Good for testing the platform, not for real prospection volume.
Starter: $89/month.
Unlimited video recording, full analytics, team performance reporting, branded sharing page, CTA templates, password-protected videos, folder management, and custom backgrounds. A 14-day essai gratuit is available. CRM data sync is not included at this tier.
Teams: Custom tarifs, contact sales.
Everything in Starter, plus CRM and MAP integrations, advanced branded sharing, fully customizable CTAs, and video captions. Designed for teams of 5 or more. Video Agent is available as an add-on.
Enterprise: Custom tarifs, contact sales.
Everything in Teams, plus unlimited integrations, SSO user management, secure playback, custom permissions, API access, and ingestion-based integrations. Video Agent is included natively at this level.
The Video Agent add-on (unlimited AI-powered video workflows) is available across all plans for an additional custom-quoted fee.
If budget transparency matters to you upfront, this structure will be frustrating. You'll need to get on a call with their team to get real numbers for anything beyond free.
Vidyard vs Outly: How Do They Compare?
| Feature | Vidyard | Outly |
|---|---|---|
| Primary Focus | Video messaging and hosting for équipes commerciales | LinkedIn and email automation for prospection |
| Personalization | AI avatars and personalized video messages | Dynamic text variables, native voice and video notes on LinkedIn |
| Integrations | Salesforce, HubSpot, Marketo, Salesloft, Gong | LinkedIn, major CRMs, Zapier, email platforms |
| Automation | AI-powered video sequences via Video Agent | Multi-step LinkedIn and email sequences with smart reply detection |
| Analytics | Video engagement, drop-off, pipeline attribution | Campaign performance, response rates, connection metrics |
| Meilleurs For | Video-first équipes commerciales needing multi-channel content | LinkedIn prospecting and B2B prospection automation |
Go with Vidyard if video is central to how your team sells and you need enterprise-level hosting, analytics, and CRM-connected delivery.
Go with Outly if LinkedIn is where your prospects live and you want to run personalized prospection at scale without building a video production workflow first.
Outly: The LinkedIn-First Alternative
Vidyard is built for teams where video is the strategy. But plenty of équipes commerciales don't need a full video platform. They just need to consistently reach the right people on the right channel and get replies.
That's exactly what we built Outly to do. 🤝
LinkedIn and Email Automation
We automate connection requests, LinkedIn messages, InMails, and multi-step follow-up sequences. You define your audience, set up your campaign, and we handle the prospection while you focus on the conversations that matter.
Our smart reply detection pauses sequences the moment a prospect responds. No awkward follow-ups sent into active conversations, which is a surprisingly common problem with cheaper tools.
We stay within LinkedIn's safe daily limits across every action type, so your account stays healthy even at high volume.
Voice and Video Notes
One of our most-used fonctionnalités. Outly lets you send personalized voice notes and video messages directly inside the LinkedIn inbox, not as an external link prospects have to click.
They feel native to the platform. Our users consistently see 40%+ reply rates with voice and video prospection because it stands out immediately against a wall of plain text messages. 🎙️
Up to 50 voice or video messages per day, with all scheduling and throttling handled automatically.
AI Appointment Setter
Our AI Appointment Setter watches your inbox and steps in when prospects show interest.
It manages the back-and-forth, keeps the conversation moving, and books a meeting on your calendar when the time is right.
You only step in when there's a real sales conversation waiting. Some of our users book 25+ calls a month with it running quietly in the background.
Available on Advanced and Professional plans.
Account Safety
We run entirely in the cloud using mobile API behavior and dedicated IP rotation.
This makes your activity look completely natural to LinkedIn's detection systems, even at scale.
We've built Outly specifically to avoid the account safety issues that come with browser-based tools, and we've maintained zero reported bans across our user base. 🔒
Analytics and Reporting
Every plan includes real-time campaign stats, daily and weekly performance breakdowns, and account-level analytics.
Advanced and Professional plans add a unified LinkedIn and email inbox, team dashboards, CSV lead exports, and native integrations with HubSpot, Pipedrive, and Salesforce.
Outly Tarifs
Our tarifs is flat-rate with up to 35% off on annual billing. Every plan includes a 14-day essai gratuit with no credit card required. 👌
Basic: $59/month per account (or $39/month billed annually) One active campaign, limited daily quotas of 20 connections and messages per day. Good for getting started on a tight budget.
Advanced: $79/month per account (or $59/month billed annually) Unlimited campaigns, full daily quotas of 75 connections and messages per day, A/B testing, unified inbox, Zapier and Webhook integration, CRM sync, and the AI Appointment Setter. The sweet spot for most individual reps and small agences.
Professional: $99/month per account (or $79/month billed annually) Everything in Advanced, plus team management, role-based permissions, activity controls, duplicate prevention, and priority support SLA. Built for agences managing multiple LinkedIn accounts.
Enterprise: Custom tarifs. Everything in Professional, plus premium onboarding, a dedicated support rep, and a customer success manager. For larger organizations that want hands-on strategy support from day one.
Email automation is available as a separate add-on at $15/month per email account.
Verdict
Vidyard is a genuinely powerful platform for équipes commerciales that have committed to video as a core part of how they sell. The AI avatar tech is solid, the integrations are deep, and the engagement results from real customers are hard to argue with.
That said, it's not a casual investment. Most of the fonctionnalités that make Vidyard truly useful sit behind custom-quoted tarifs, and getting full value out of the platform requires a real learning commitment from your team.
If you're not ready to make video a central pillar of your prospection strategy, you may find yourself paying for capabilities you rarely use.
For teams focused on LinkedIn prospecting who want to get up and running fast, Outly is the more practical starting point. We offer a 14-day essai gratuit with no credit card required, so you can run a real campaign and see results before spending a dollar.
Buy Vidyard if you're a mid-to-large sales or marketing team with a real video strategy, existing CRM infrastructure, and the budget to match the ambition.
Try Outly first if LinkedIn is your primary channel, you want to start generating pipeline quickly, or you're not ready to build a full video production workflow from scratch.
Wow your leads by cloning yourself and sending personalized videos and voice notes to each lead on LinkedIn.
If you don't reply to leads within 5 mins, your chances of converting them fall by 50%. Our AI replies on your behalf instantly! (and yes, you can train it)
Don't shoot in the dark. Get detailed analytics on what's working
Outly allows you to invite other team members, so that they can add their LinkedIn Account, run prospection campaigns and get amazing results just like you.