Note editoriale : cette version francaise reprend la structure et les informations de la version anglaise, avec les references produit adaptees a Outly. La priorite SEO reste la version anglaise.

Cleverly Avis: What We Love and Hate About It

À retenir

Cleverly is a LinkedIn génération de leads agence that offers a bunch of services: LinkedIn prospection , cold email, paid ads, content creation, and white-labeling.

Sounds great on paper. Here's the reality:

Tarifs is steep:

• LinkedIn Lead Gen: $397 to $997/month

• Cold Email: Custom tarifs

• LinkedIn Paid Ads: $999 to $2,999/month

• Content Service: $697/month

• White-label: Starting at $397/month

The good stuff:

• Responsive account managers

• Easy onboarding and setup

• Decent prospect targeting when it works

The not-so-good stuff:

• Poorly personalized messages that prospects tune out

• Relies on Sales Navigator, which shows irrelevant prospects about 40% of the time

• Users report typos and sloppy copywriting

• Little to no communication when campaigns are failing

• Some users got the same results (or better) using other tools themselves

Outly is positioned as an alternative that focuses specifically on LinkedIn génération de leads rather than spreading across five different services.

It offers AI-powered campaigns, built-in appointment setting at no extra cost, and tarifs that starts at $59/month.

It also includes safety fonctionnalités to bypass LinkedIn limits without getting your account banned.

If you want a done-for-you agence, Cleverly exists. If you want a tool that lets you run things yourself for a fraction of the cost, Outly is worth a look.

I’m going to say what everyone’s thinking, LinkedIn génération de leads is a real pain in the a * .

At least if you’re trying to do it all by yourself.

You need to:

• Build out a list of potential customers and find their LinkedIn profiles.

• Send them messages that don’t get ignored.

• Follow up with them at least 4-5 times.

• Nurture the conversation once they respond and try to convert them into leads.

Don’t you want an easier way out?

One that doesn’t make you want to jump off of a cliff?

That’s what LinkedIn lead gen services are for.

And today in my Cleverly avis, we’ll learn about one of the popular names in the market .

This blog is for you if you want to know:

• What even is Cleverly?

• The services you can outsource to Cleverly .

• Cost of subscribing to any of Cleverly’s services .

• Things that will make you avoid Cleverly .

• And who you should look to if you want to automate your LinkedIn prospection the right way .

So settle in because we’re going to learn if Cleverly can be the service that will help you get loyal customers and earn the big bucks .

Cleverly Avis: What is Cleverly?

Cleverly is a cloud-based LinkedIn sales automation platform and service.

The service helps small to medium businesses target high-quality prospects for more conversions on LinkedIn.

Wanna hear that in simpler words?

Cleverly cuts the manual effort needed for getting leads from LinkedIn.

That’s less time spent on mindless, repetitive tasks like clicking “Connect ” buttons on LinkedIn and more time spent closing deals. 💰💰

But here’s the kicker, Cleverly claims to use AI and ML to find winning cold prospection strategies from thousands of outbound B2B campaigns.

They claim that this technology is the real secret sauce for reaching out to your ideal prospects.

That too, with messages that they actually want to read.

And before you say it, yes, Cleverly also claims to target your ideal customers based on their outbound sales data.

Cleverly claims to have enough experience targeting key decision-makers for any industry.

From the looks of it, it’s easy to assume that their data-based prospection just works.

Well, that is until it doesn’t.

As you’ll find out soon enough in this Cleverly avis , their marketing hype only goes so far .

Cleverly Avis: What Can Cleverly Do For You?

Now , prospection automation and personalized messages aren't the only things Cleverly has to offer .

In fact, you have a laundry list of services to choose from.

Keep in mind that each of its services has a separate tarifs plan ⚠️ .

Check out their tarifs plans here (saving you a lot of headache, eh?).

Back to the Cleverly avis, here’s a comprehensive look at everything it can do for you:

1. LinkedIn Lead Generation

You already know about Cleverly’s claims around data and AI technology wizardry.

Cleverly claims to use AI algorithms to scan for LinkedIn profiles that best fit your ICP .

It drafts personalized cold messages , and you get notified whenever your prospects respond.

Of course, it’s not always that simple.

Let me show you what I mean:

• Avantagespect List Building:

Cleverly uses its prospect-building feature to create a contact list by scraping LinkedIn data.

What does that mean for you?

You get a catalog full of prospects.

But Cleverly is known to build prospect lists directly from Sales Navigator .

And it is well known that Sales Navigator has bugs and shows 40% or more irrelevant prospects!

Here is my good friend Vovik lamenting about this problem .

• A/B Testing:

With a prospect list in hand, Cleverly’s campaigns start sending messages automatically.

But let’s be real.

Not every message will be a smash hit.

You’d be surprised at how the smallest changes can make or break response rates.

That’s why Cleverly comes with A/B testing for campaigns.

Now, you can compare each campaign and track prospect engagement.

• LinkedIn Training Resources:

A LinkedIn prospection campaign generating leads on autopilot forever is the dream.

Hate waking up from that, don’t you?

Cleverly helps you make LinkedIn lead gen efforts sustainable.

They assign you a dedicated Account Manager.

You get weekly reports, monthly calls, and advice on improving your campaigns.

If that wasn’t enough, they teach you everything you need to know about LinkedIn selling.

In addition to these neat services, Cleverly also helps you tweak your LinkedIn business page to look more professional .

First impressions count, y’know?

But speaking of first impressions, what you say to your prospects matters.

Sound too robotic, fill your message with technical jargon, and you have a surefire way to tune out customers.

You’ll find out soon enough that Cleverly has had a bad streak of poorly personalized messages.

2. Cold Email Lead Generation

Cleverly uses its database to create cold email campaigns.

And all the good stuff about LinkedIn messages?

You get it all here.

Proven templates, personalization, you name it.

You also get help from a dedicated cold email expert from their agence.

So, rather than receiving help from someone outside the team, you get to work with an outsourced expert.

While their approach to email prospection remains the same, there are a few tweaks to help you evade the dreaded SPAM folder :

• Cleverly engages with your team to pick out your ideal customer persona (ICP).

You get to craft messages that will hook your target audience.

Cleverly’s team will set up the email infrastructure needed to pull off your cold prospection.

• Once that’s done, Cleverly will launch what they call “micro” campaigns.

What does that mean?

It’s basically A/B testing email copies on a small fraction of your target audience.

• Cleverly scans campaign metrics to focus on exactly what makes the winning emails, well, win.

3. LinkedIn Paid Advertising

Now, what if I told you that everything I have mentioned thus far i n my Cleverly avis can come bundled in a package for LinkedIn ads?

Because that’s exactly what this service does.

Avantagespect hunting, A/B testing, ad design, Cleverly helps you get more conversions through LinkedIn ads.

That too with done-for-you campaigns.

Scaling your LinkedIn advertising efforts can be a chore.

Especially when you don’t even know where to start!

Cleverly first circles on the key decision-makers and creates lead magnets that are guaranteed to get more eyes on your business.

After that, the only thing left to do is book a meeting and close the deal!

4. LinkedIn Content Service

Let’s be real, LinkedIn is a massive place.

And it’s growing by the minute.

If you want to convince your prospect that your business knows what it's doing, you need to be a vocal member of the LinkedIn sphere .

But how exactly are you supposed to build your business as one of the experts in your niche?

You want my opinion?

I feel your LinkedIn content (posts and comments) does wonders.

LinkedIn posts are the perfect place to assert your authority in the market or make relevant posts for your target audience.

Cleverly offers content creation and ghostwriting services to help you with that .

Answer their preliminary questions and just sit back.

Cleverly’s team creates posts that engage your prospects, and you get notified when they like, comment, or message you.

Now this would be the perfect service, if not for the poor quality of writing that Cleverly offers.

Poorly personalized content will absolutely ruin your market reach.

And that’s just the tip of the iceberg with Cleverly’s shortcomings

5. White-label Lead Generation

As you’ve seen in my Cleverly avis, they find the best LinkedIn prospects for you and nurture them into sales-ready leads with AI-based campaigns.

Now, I get it.

Building a LinkedIn prospection tool can be insanely difficult if you want to do it in-house .

And it can be done if you have a vault full of gold just lying around.

So, you want your business to generate leads for your clients like Cleverly .

And you can do that by choosing to white-label Cleverly.

White-labeling Cleverly lets you add their advanced list-building and message sequences to your brand solutions.

Cleverly onboards your clients with non-branded questionnaires and meetings.

They basically act like a part of your team by running your client’s campaigns on your behalf.

These services mean Cleverly has something for everyone.

But wait, isn’t there something you’re forgetting?

You need to know how many changes you’d need to make in your budget to afford Cleverly’s LinkedIn génération de leads services.

Trust me, you need to rethink your financial plans after you see the next part of my Cleverly avis…

Cleverly Tarifs: How Much Does Cleverly Cost?

With a huge list of services, offering a one-size-fits-all tarifs plan would be a little dumb, wouldn’t it?

That’s why every service provided by Cleverly comes with its own cost.

Just so that you don’t have to go digging around for this info, my Cleverly avis comes with a handy guide to help you see it all in one place:

• LINKEDIN LEAD GENERATION

Cleverly offers this service in three packages:

• Silver for $397/month - The Silver tarifs plan gives you access to a dedicated account manager, AI prospecting, A/B campaign testing, and other Cleverly fonctionnalités and lets you reach out to 500 prospects a month.

• Gold for $697/month - Gold gets you an added bonus of getting a dedicated appointment setter and done-for-you meetings.

This includes everything in the Silver plan.

• Platinum for $997/month - For larger groups, Cleverly offers the Teams plan.

You can add 3 LinkedIn profiles and 500+ guaranteed prospects.

• COLD EMAIL LEAD GENERATION

Cleverly operates as a managed cold email service with two tarifs models:

Starter Plan: Flat monthly retainer (custom quote required)

Growth Plan: Pay per meeting-ready-lead (custom quote required)

Both plans include identical fonctionnalités. Contact Cleverly directly for specific tarifs.

Done-for-You Email Campaigns:

• Unlimited email campaigns
• Thousands of emails sent monthly
• Email prospection copy crafted by their team
• Ideal decision makers identified
• Qualified lead list built
• Ongoing campaign optimization

Setup & Support:

• 1-on-1 onboarding and support
• Email inbox and domain setup
• Dashboard setup and training
• Advanced guides and tutorials

Technology & Optimization:

• AI-powered personalization

• A/B testing email campaigns

• Easy-to-use client dashboard

• Advanced campaign metrics

• CRM integration and tracking

• LINKEDIN PAID ADVERTISING

Cleverly has 3 tarifs plans if you want them to manage your LinkedIn advertising campaigns:

• Starter for $999/month - With up to $3k/month for ad spending, the Starter plan includes a few basic fonctionnalités for your LinkedIn ad campaigns. You get ad analytics, LinkedIn ad campaign management, dedicated account managers, and monthly optimization calls.

• Scale for $1,999/month - With the Scale plan, you’ll get services that the previous plan is missing. You get to play around with retargeting strategies, campaign segmentation, new ad images, and weekly reports.

• Enterprise for $2,999/month - Now, for their highest tarifs plan, you can go all out with unlimited ad image revisions and testing.

Quick aside, it looks like you need to pay some big bucks to get the complete LinkedIn ad experience with Cleverly.

Customers going for the lower-tier plans are locked out of some neat services.

Your LinkedIn ad strategies can get incredibly slow, if not worse.

• LINKEDIN CONTENT SERVICE FOR $697/MONTH

Cleverly’s content writing and posting services give you 12 LinkedIn posts every month.

Cleverly posts LinkedIn content for you.

These are written by proven ghostwriters on the Cleverly team.

But the last part can be a bit of a monkey’s paw.

The problem comes with Cleverly’s poor quality of work from its team of writers.

• WHITE-LABEL LEAD GENERATION STARTS AT $397/MONTH

Cleverly offers this tarifs plan for businesses that want to include LinkedIn génération de leads in their core offerings. The second white label PREMIUM plan costs $697/month. This plan offers LinkedIn prospection + a sales expert, + Appointment setting.

Whew, that was a lot.

Congrats if you have made it this far without going insane.

But wait, there’s something else to think about.

Do all these services sound too good to be true?

How personal are Cleverly’s personalized messages?

Are you even talking to prospects who want to listen to you?

It wouldn’t be much of a Cleverly avis if we didn’t look at what some verified customers had to say…

3 Reasons Why You Should Use Cleverly

• Supportive Account Managers

Cleverly takes a hands-on approach when it comes to onboarding, ICP targeting, and brainstorming campaign ideas.

In fact, several users praise their assigned Account Managers for being responsive and prompt with answers.

Their deep understanding of the LinkedIn ecosystem definitely helps.

• Advanced Avantagespect Targeting and Engagement

What sounds better, more faceless connections on LinkedIn or a steady list of contacts who are ready to engage with your company?

If you’ve spent more than a day on LinkedIn, your answer is definitely the latter.

Cleverly’s LinkedIn algorithm targets prospects with whom you’re more likely to have meaningful connections (wink wink 😉).

Verified Cleverly users state the high response rates their clients receive when Cleverly handles your prospection and prospect engagement.

• Easy Automation Setup

Cleverly has an easy-to-use interface that customers can navigate through without any hassle.

And for those who still needed a helping hand understanding their fonctionnalités, their customer support team has been prompt.

Not to mention, the onboarding process for new users is an absolute walk in the park .

...And 3 Reasons Why You Should NOT Use Cleverly

Look, I really wish using Cleverly was all sunshine and rainbows.

But the truth is, there’s a fair share of reasons NOT to use Cleverly.

Don’t believe me?

Here are 3 cons of Cleverly’s LinkedIn génération de leads service:

• Poorly Personalized Messages and No Meaningful Connections

Based on your business’ industry and target audience, you could have a hard time figuring out who to reach out to and what to say to them.

While Cleverly’s services promise to fix that for you, chances are, it makes no difference to your prospection.

Several customers report that their first impressions had a rocky start .

From misunderstandings to account managers not understanding the industr y, it can mess up your campaigns before they even start.

All this results in you barely receiving any connections.

And even when you do, there’s a low chance that they want to talk to you or schedule meetings at all.

Ready for the kicker?

Some tech-savvy users who know their way around prospection tools managed to get the same results (if not better) without Cleverly’s help!

• Zero Communication and Optimization Attempts

Not getting the prospects in their seats for meetings is one thing.

But being in the dark when it comes to how your campaigns are doing is downright criminal.

As mentioned earlier, Cleverly has a bit of a problem in communication.

Several users have reported that Cleverly never notified them about failing campaigns.

Worse yet, Cleverly does nothing to re-strategize and get your campaigns back in shape again.

• Poor Copywriting Service

The real nail in the coffin, however, is the poorly written messages .

Forget personalization, users often see messages with typos galore!

In a world where first impressions with company execs mean everything, do you really want to start things off with horrible spelling mistakes?

Not to be dramatic, but it’s a cutthroat market out there.

Perfecting your prospection is perhaps the most important part of your million-dollar money-making scheme.

Despite the promise of prospection automation and targeting, betting on a service that might fail to do either for you sounds like a recipe for disaster.

So, what are your options now?

You still need an automated LinkedIn prospection tool that targets your prospects.

The ones that actually want to talk to you about your business solutions.

You probably also want to white-label a lead gen service that writes engaging LinkedIn posts.

Oh, you need constant updates for your campaigns.

Sounds like a service you can only get by selling your soul?

Boy, do I have a surprise for you…

Outly: The Ultimate LinkedIn Lead Generation Solution

Outly is an automated LinkedIn prospection tool that helps you meet with the perfect customers.

Our platform makes LinkedIn prospection fun again with advanced messaging campaigns targeted at the prospects that actually matter.

Look, Cleverly is great.

But they’re one of those agences that claim to do everything.

They do:

• LinkedIn génération de leads

• Cold email génération de leads

• LinkedIn Paid Ads

• LinkedIn Content Service

• White-label génération de leads

Outly focuses just on LinkedIn génération de leads with a dash of cold email , and our deep focus on that channel produces great results for our customers.

In fact, many of our customers are ex-Cleverly customers.

There’s a reason we are rated 4.8 stars out of 5 on G2.

But that’s just the beginning.

Let me show you what Outly has in store for you:

What Does Outly Offer For LinkedIn Outreach?

LinkedIn has tons of places where you can find the perfect prospects.

The only problem?

You probably don’t have the time (or sanity) to go through them manually.

Outly lets you import prospects from LinkedIn and SalesNav searches , Groups, Events, posts, and even make custom CSV imports.

So, we have some nifty targeting fonctionnalités to build your prospect pool .

What’s next?

• AI-powered Outbound Campaigns

Outly offers you highly customizable LinkedIn messaging campaigns.

Bonus fact, it’s so easy to set up that even a total beginner can use it from day 1.

That’s because you have an ace up your sleeve.

We call it SalesGPT.

SalesGPT is ou r AI-powered sales assistant.

And what it needs from you is a simple conversation in English.

One chat, and our tool will make detailed prospect lists, the top pain points, and how your business solutions can help them.

Congratulations, that’s literally all it takes to create your very first campaign with Outly .

• Personalization Options for the “Human” Touch

Quick, if you want your sales efforts to fall flat on its face, start sending generic cold messages without a hint of personality.

Trust me, a little visual flair helps your messages stand out.

And hey, make your customers laugh once, and you probably have a long-term customer in your hands.

Since we hate manual efforts to LinkedIn prospection at Outly , our AI Variables automates message personalizations for you.

And it’s pretty sick, because the AI goes through your prospect's profile, picks up on what they’re interested in, and drafts a message accordingly.

What’s better? It’s really easy to use, and it definitely gets you results.

It’s not just customized pictures and GIFs; you can also embed content with your business links or attach a short URL .

• Configurable Follow Ups

Chances are, you’re probably not converting every prospect with your first message .

Configuring follow-ups is crucial to keep your recipient engaged.

Aside from adding more messages to your sequence, Outly lets you automate advanced steps like endorsing your prospects’ LinkedIn profiles.

We also let you configure delays in your follow-ups.

This makes your messages feel like they are coming from an actual human rather than a spambot.

The profile-based personalization options scan your prospect’s profile to add some authenticity to your messages.

Mentioning small details about your recipien t is a serious knockout move.

Now, if that isn’t enough to convince them that you’re a human, you could use our Personalized Voice and Video message feature.

Our Smart Reply Detection feature automatically stops the follow-up sequence when your prospects reply to you.

This is your time to shine by closing the deal.

As for writing the actual messages, t he Readability Score feature calculates the likelihood of a response based on your message draft.

• Templates for Every Occasion

Don’t worry, we have something for the seasoned veterans out there too.

If you’re confident enough to design your own messaging sequence, you can start off by choosing one of three templates on Outly.

If you have made a sequence earlier, “From Template” lets you reuse earlier templates .

If you want to start from square one, you can choose “From Scratch”.

• Safety Features

LinkedIn prospecting is all fun and games till your beloved LinkedIn profile gets banned.

• AI Appointment setter

Cleverly charges extra for appointment setting, but Outly does not.

Outly now has a built-in AI appointment setter .

Just give it some context about your business, your offer, and how you want to handle replies — it’ll take care of the rest and book meetings for you.

Going by what you’ve seen in my Cleverly avis, it’s probably not the best idea to put your company’s reputation in the hands of an unreliable prospection tool.

That’s why, in addition to a Safe Mode feature, Outly keeps you away from hot water by safely bypassing the LinkedIn limits to help you reach 100s of prospects daily.

By the way, about the Safe Mode feature, we offer that with every tarifs plan. 😉

Outly White-Labeling Options

Unlike Cleverly, Outly offers you a complete product when you choose to white-label us.

But does that mean we’re skimping out on the agence services ?

Not at all!

Here's what you get when you choose white-label Outly ’s LinkedIn génération de leads services:

• Complete Branding Control -

Hey, branding is a big deal.

How else are your customers supposed to remember you otherwise?

Outly lets you customize our white-labeled tool in every way you see fit.

I’m talking domain and company name, logo, and Favicons .

To ensure no part of our brand shows up in your white-labeled tool, you can assign the support email for your clients to your domain.

• Outreach and Optimization Management -

When I say Outly manages every part of your prospection , I truly mean every last bit of it.

Outly pairs you with a dedicated account manager (and definitely one that you won’t have miscommunications with 😉).

We tweak your LinkedIn profile and messaging to give you an extra edge.

To help you figure out the perfect prospection, Outly hosts scheduled calls every 2 weeks.

• Superior Client Management -

Life would be a lot easier if white-labeling a product were just a set-it-and-forget-it affair.

But it’s not.

Managing all your clients at once sure sounds like a chore.

Only if you aren’t using Outly's Customer Management dashboard.

Complete view of your clients, subscription statuses, and client tagging for easy organization, all at your fingertips.

Speaking of subscriptions, all the money your clients pay always goes to you first .

Outly checks the total number of paying customers daily and charges you based on that.

• Premium Customer Support -

Clients can hit a snag at any point in their LinkedIn prospection.

And that can happen at the worst times (for eg. right as you’re about to cut into your Thanksgiving turkey).

But don’t worry; Outly has your back 24/7.

By that, we really mean any day of the year.

The best part is that Outly knows you don’t deserve a cookie-cutter, one-size-fits-all plan.

Here's a super handy table that shows Outly's prices for white labeling:

Need a custom quote for 100+ LinkedIn accounts? Then get a custom quote

How Much Does Outly Cost?

Much like what you’ve seen in my Cleverly avis, Outly has three tarifs plans .

Only difference?

You won’t lose your mind trying to read this!:

Basic: $59/month billed monthly

• 1 active campaign

• Limited daily quotas

• Advanced dashboard & reports

• Complete performance automation

Advanced: $79/month billed monthly

• Unlimited active campaigns

• Full daily quotas

• A/B testing

• Personal inbox

• Webhook & Zapier integration

• Export leads into CSV

Professional: $99/month billed monthly

• Team management

• Activity contro

• AI Appointment setterl

But if you want our results to speak for themselves, don’t worry.

You can take Outly out for a test drive with this 14-day essai gratuit to try our fonctionnalités risk-free.

Is Investing in Cleverly worth it in 2025?

Cleverly is a LinkedIn génération de leads agence you can effectively outsource your prospecting efforts to.

Cleverly claims to use AI to scan through LinkedIn data and build prospect lists .

This technology also drafts cold messages and personalizes them accordingly.

But in practice, it relies on LinkedIn Sales Navigator which shows you irrelevant prospects 40% of the time.

And to figure out what works for you Cleverly claims to take on A/B testing micro-campaigns to see what works for your business.

Their experience with every industry means you always have the best way to reach key decision-makers.

However, this experience doesn’t always work as expected.

You might end up with poorly personalized messages that your readers will tune out while reading.

Worse yet, their copywriting services are riddled with typos and content that doesn’t even concern your industry.

So, if you’re looking to turn to another LinkedIn prospection agence that also comes with a kick-ass tool, you can check out Outly .

AI-powered message campaigns, dedicated LinkedIn experts, quality copywritten content, complete white-label control, you name it, Outly has it covered.

How would you like to talk to 100s of quality prospects every day?

Because Outly safely bypasses those pesky LinkedIn limits.

Without risking your account.

Check out our website here if all of this sounds like a dream come true.

Feel like we have more to talk about how you want your LinkedIn prospection?

Book a quick call with me !

Or maybe just read about why we’re rated 4.8 stars out of 5 on G2 ?

And hey, if you think this is too good to be true, we have a 14-day essai gratuit so you can see how our product lives up to its promises.

Until next time,

Good luck!

*Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of 03.12.2025. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the fonctionnalités and benefits of Outly. Outly is not affiliated with any other software or tool mentioned in this blog post. **

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