LinkedIn Pulse Is Dead: Here's What to Use Instead
TL;DR:
LinkedIn Pulse was officially discontinued on May 31, 2017, but its functionality lives on as LinkedIn's built-in article publishing tool. You can still write and share professional articles by clicking "Write article" on your LinkedIn homepage, helping you build your personal brand and reach a wider audience.
Hello, LinkedIn Enthusiasts!
Are you still searching for LinkedIn Pulse? Well, I hate to break it to you but LinkedIn Pulse is no more.
One minute of silence for what used to be the leading app where professionals could read and share industry news.
But don't panic – LinkedIn's built-in publishing tool is still alive and kicking . In fact, it's actually better than ever.
Let me tell you everything about :
👉 What LinkedIn Pulse Actually is
👉 What happened to LinkedIn Pulse?
👉 Can you still access LinkedIn Pulse?
👉 What can you use in place of LinkedIn Pulse
👉 Final thoughts on LinkedIn Pulse
What is LinkedIn Pulse?
Let's take a quick trip down memory lane. Remember LinkedIn Pulse?
In case you don't, LinkedIn Pulse was a blogging platform within LinkedIn that allowed users to share their thoughts, expertise, and experiences with their professional network.
It was a place where professionals could connect, share insights, and learn from each other.
But as we all know, nothing ever stays the same…
So, what happened to LinkedIn Pulse?
LinkedIn Pulse used to be a separate publishing platform that has now been integrated into LinkedIn.
But why?
Well, we don't really know why – except that on May 31, 2017, LinkedIn officially discontinued the Pulse app as a standalone experience . The original Pulse app had actually already been retired on December 31, 2015, but LinkedIn maintained the Pulse branding until 2017.
However, don't worry just yet– the functionality didn't disappear; it just got absorbed into the main platform.
What used to be Pulse is now simply the "articles" feature within the LinkedIn Publishing tool.
Note:
This means the ability to write and share long-form content is still present , but the separate Pulse platform no longer exists.
So then…
Can You Still Access LinkedIn Pulse?
Nope, you cannot access a separate "LinkedIn Pulse." It doesn't exist anymore.
But what you can access is LinkedIn's built-in publishing tool to write and share your articles.
Accessing the Publishing Platform
You can write an article on LinkedIn by following these simple steps:
1️⃣ Go to your LinkedIn homepage
2️⃣ Click on "Write article" in the share box near the top of your homepage
3️⃣ The LinkedIn publishing tool will open, where you can start writing!
It's that simple. No special apps or software needed!
Understanding the User Interface
Once you open the publishing tool, you'll see a page with these features:
✏️ Headline Area – Your title goes here. Make it catchy!
📃 Main Text Box – This is where you write your article.
📷 Image & Media Options – Add photos, videos, or links to make your post more engaging.
💡 TIP –
Make it easy to read, add value, and end with a clear CTA!
So now, let's talk about how you should publish articles on LinkedIn now that Pulse is gone.
What can you use in place of LinkedIn Pulse?
While LinkedIn Pulse no longer exists as a separate platform, it is still part of LinkedIn's main algorithm.
So why should you even publish LinkedIn Pulse articles?
Publishing articles on LinkedIn has many perks. Some of which are 👇
✅ Posting regularly can boost your personal brand and get you noticed in your industry.
✅You can reach a bigger audience if you keep posting – your articles can appear in LinkedIn's news feed, search results, and even Google.
✅People can like, comment, and share your articles, helping you build connections and engage with your network.
✅You can drive traffic to your website by adding links to your site, blog, or services to attract potential customers.
✅If you keep posting consistently, you can stay at the top and remain visible to your connections and followers.
✅LinkedIn has very high domain authority , so you see a lot of LinkedIn articles ranking well on Google Search in the top 10 links
💡 TIP -
Remember, LinkedIn is one of the best free tools out there if you want to be seen as a leader in your field.
How Can You Write a Compelling LinkedIn Article?
Writing a LinkedIn article isn't hard, but in this age of TikTok and Brainrot, you need to keep things short and sweet.
So, I'm also going to keep it short and sweet here. Read on for some:
DOs and DON'Ts on how to write a good LinkedIn Pulse Article.
✅ DO pick a topic people care about – keep it relevant to your industry or audience. For example 👇
❌DON'T be too salesy – turning your article into a sales pitch is a good way to turn your readers away.
✅DO write a strong, catchy headline . Example: "InMail vs Email: Choosing the best Tool to Reach Your Ideal Customer!"
❌ DON'T ignore SEO – readers will also ignore your article if you ignore SEO. Use the necessary keywords!
✅ DO make it easy to read – use short paragraphs, bullet points, and catchy headings (just like this blog!)
❌ DON'T forget to proofread – typos and bad grammar make you look unprofessional.
✅ DO add images or videos – posts with good visuals always get better engagement. No one likes an entire block of text.
❌ DON'T write too much – keep it within 800-1,500 words for the best engagement. People tune out fast when a post is too long.
✅ DO end with a CTA (Call-to-Action) – make sure you tell your readers what to do next. For example, like, comment, share, etc. 👇
Proper formatting can make your article stand out amidst hundreds of other articles and increase your sales outreach.
Best Ways to Publish LinkedIn Articles now that LinkedIn Pulse is gone:
LinkedIn Pulse may be gone, but our drive to publish high-value content still remains.
If you want your articles to get the best possible reach, follow these easy tips:
📅 Post Regularly – Writing once a month is excellent, but once a week is even better!
🔍 Use Keywords - Use relevant keywords to make sure your article is easily found.
⏰ Post at the Right Time – Weekdays between 8-10 AM or 5-7 PM work best because most people check their LinkedIn feed during this time.
💬 Engage With Comments – If people comment on your article, reply to them! It helps boost visibility.
📢 Use Hashtags & Tags – Add #hashtags and tag relevant people to increase your reach.
Consistency is key —the more you post, the more people recognize and trust your brand .
A well-written LinkedIn article or post can literally go viral and give you more leads than you can even imagine.
Don't believe me? Well, this post written by one of my colleagues went viral and brought us more leads than ever before 👇
How Can You Promote Your LinkedIn Articles
Writing a great article is just half the work —you also need to promote it ! Here's how:
🔄 Share It on Your LinkedIn Feed – Post a short update with a link to your article.
📧 Send It to Your Email List – Include your article if you have a newsletter!
📲 Post It on Other Social Media – Share it on Twitter, Facebook, or even Instagram.
🎤 Talk About It in Groups – Join LinkedIn Groups related to your topic and share your article there.
The more people see your article, the better! Posting is only half the battle; your success depends on how well you promote it.
LinkedIn Link Preview Issues
Sometimes when sharing your LinkedIn articles or other content, you might notice that the LinkedIn link preview is not working properly.
This can affect how your content appears when shared. If you're experiencing LinkedIn link preview issues, try refreshing the post, checking your article's metadata, or sharing the link again after a few minutes.
Conclusion: Final Thoughts on LinkedIn Pulse (or the Lack Of It)
The Pulse may be gone, but your voice doesn't have to be . You can still keep publishing articles like a pro.
Remember, LinkedIn is all about building relationships, establishing thought leadership, and showcasing yourself amongst hundreds of others.
So don't let the demise of LinkedIn Pulse hold you back; just shift to the core platform and slay like you always do!
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